September 8, 2016

Züpa. Drink Your Soup.

When Jon Sebastiani, founder of Krave Jerky, and now, Sonoma Brands, considered how much sugar and how little fiber was being served in the crowded juice category, he wanted to reinvent the sleepy soup aisle with a healthy alternative. His instinct for flavor turned into a product line of cold sippable soups.

Hatch elevated the vegetable to a work of art with an ownable, iconic illustration style that makes each recipe taste worthy. Züpa’s #wholewithoutthebowl drinkable soups create a behavior change, getting healthy veggies into people’s daily routines in a new way. Read the Züpa case study.