WHOLE WITHOUT THE BOWL
ZÜPA NOMA
STRATEGY, NAMING, VISUAL IDENTITY, PACKAGING, WEBSITE, BRAND LAUNCH, SOCIAL MEDIA, MARKETING, PRESS KIT
All the ingredients were here: a client, inspired on a trip to Spain by the fresh, healthy, veggie-loaded gazpacho that was so easily available. The fact that juicing is on the rise and snacking is increasing, Hatch was hungry to tap into the existing juice drinking habits of consumers and get them to sip their soup.
STRATEGY, NAMING, VISUAL IDENTITY, PACKAGING, WEBSITE, BRAND LAUNCH, SOCIAL MEDIA, MARKETING, PRESS KIT
All the ingredients were here: a client, inspired on a trip to Spain by the fresh, healthy, veggie-loaded gazpacho that was so easily available. The fact that juicing is on the rise and snacking is increasing, Hatch was hungry to tap into the existing juice drinking habits of consumers and get them to sip their soup.
STRATEGY
Make the whole vegetable tasteworthy.
Design Principle
Bottle the bounty
We introduced real photography to interplay with the illustration, reinforcing the fresh, whole produce that was loaded into each and every Züpa bottle.
Design Principle
Elevate the vegetableto a work of art.
We turned veggies into a visual masterpiece, creating an iconic ownable illustration style, reminiscent of modern art, building the idea that this was fresh from the Avant Garden.
IMPACT
Our consumer response has been off the charts. To date, average velocities are approaching five bottles per SKU per store per week.Jon Sebastiani, Founder