A SNACKING ADVENTURE

Smashmallow

STRATEGY, NAMING, VISUAL IDENTITY, PACKAGING, WEBSITE, BRAND LAUNCH, SOCIAL MEDIA, MARKETING, PRESS KIT

Yes, healthy has become the lifestyle 
du jour, but that craving for something sweet still calls out to be satisfied—ideally in a more natural way. Hatch was given the opportunity to develop this fun new to the world snacking 
treat—a natural flavored marshmallow.

Strategy

A sweet pick-me-up to carry you away.

Design Principle

Smashmallow: Delight the senses.

We rooted the brand in adventure, where flavor transports you down memory lane or to a whole new place, tapping into nostalgia and creating a personal "snackapade."

Design Principle

A trip for the taste buds.

We created new worlds for each marshmallow’s flavor. The responsive website, shipper and communications literally transported visitors into a world of wonder and whimsy. 

Design Principle

Smashmallow: It’s cool to be square.

Celebrate our unique form in everything we do.

Impact

I feel there’s so much competition out there, that strategically, to be a first-mover in the shift of a category is absolutely important. When we’re doing a sales call, they don’t want to hear from another me-too brand...they’re looking for innovation and they’re looking for new. Jon Sebastiani, Founder