Healthy Meets Luxury

Nude

Creative Campaign, Photography, Marketing Collateral and Advertising

NUDE was founded on the belief that natural ingredients can deliver effective, high-performance skincare. Acquired by LVMH, and at a time the category was facing skepticism about efficacy, NUDE approached Hatch to identify a brand strategy and creative campaign.

Strategy

NUDE is natural couture for your skin.

Design Principle

Natural,
elevated.

Hatch developed a new vernacular to support the best-of-both-worlds, premium-meets-natural positioning by shifting conventions. A luxurious muted color palette was paired with stunning people and ingredient photography and clean and modern typography.

Design Principle

Honest portraiture.

Using French photographer Brigitte Lacombe, we featured naturally beautiful women of different ages and backgrounds, cropping tightly on their faces, and showing healthy skin, very little makeup, and minimal retouching.

Design Principle

Luxury on and off the shelf.

We created a holistic experience that celebrated women’s inherent beauty and the potency of NUDE’s products, elevating the brand and its innovative vision in-store, online and in the media.

Impact

With a clear identification of an ecosystem surrounding the brand, NUDE built trust and an authentic approachability with consumers. They successfully re-launched into Sephora, one of the world’s largest beauty retailers and is carried at luxury retailers throughout Canada, the UK, Australia and New Zealand.