BOLDER AND MORE BEAUTIFUL

Benefit

ADVERTISING, SEASONAL CAMPAIGN, CATALOG, COLLATERAL, RETAIL DESIGN

Benefit Cosmetics’ whimsical, quirky, and always playful collection of cosmetics is available at more than 3,000 counters in 35 countries. Together, Hatch and Benefit work cheek to cheek, developing creative campaigns and print collateral.

Strategy

Benefit is modern with a retro-girly DNA.

Design Principle

A whole new level of lovable.

Hatch has honed a sophisticatedly smart and cheeky lifestyle language for Benefit campaigns that is both modern and honors its retro “girly” DNA.

Design Principle

Raising eyebrows.

We deepened the visual identity, introducing a new global icon and the environment design for Benefit’s wildly popular brow bars.

Design Principle

Spread the beauty.

Our design for Benefit’s seasonal catalogs celebrates the company’s legacy of laughter. Playful meets beautiful in each fun-themed issue.

Impact

Hatch teams a laser-sharp understanding of marketing strategy with amazingly inspired visuals. Working with them is always a revelation. Julie Bell, Executive VP, Global Marketing