January 14, 2015

Who Named the Colors?

We were discussing color intelligence recently as we pondered 2015’s color of the year: Marsala. Who names the colors anyway? Well, we found a potent but short piece by author Seth Godin who muses on the effect of the crowd on popularizing color names. “No color has a name until a significant group accepts that name,” Seth says. So we can thank the French, for example, for chartreuse. And who knew we needed the color, robin egg blue, until Crayola crowdsourced the color’s name in the early 1990’s—an appropriately loved color here at Hatch—thank you Christopher Straub (aged 8 at the time), who gets the credit.