March 10, 2015
After walking the “hot new products” section Thursday, we spent Friday visiting among thousands of new products, including quite a few Hatch clients. The samples attempted to overrun us but determination and sheer will prevailed.
Simple Mills baking mixes are made from almond flour−delicious, nutrient-rich, gluten-free, wholesome and did we say delicious? Hatch worked with Simple Mills to redesign their portfolio of products, from a bright new logo, and vis ID to packaging and line extensions, and this was the big reveal. They had an adorable booth, and were baking yummy pizzas, chocolate chip cookie pops and focaccia bread pops. And we were excited to hear they were getting lots of love from buyers. More Simple Mills to go around.
Goddess Garden’s natural sunscreens are chemical-free, biodegradable and no compromise. Expo West was the first public reveal of their Hatch-redesigned portfolio of products. With their iconic new hummingbird icon and elegantly simple new vis ID, their booth looked clean and modern. They, too, had many buyers flocking to their booth to let them know this was the year! Now you can go safely soak up some sun.
With their recent acquisition by Hershey’s, Krave were the rockstars of the show. And it was nice to be with the band. Hatch has been part of Krave’s journey since the beginning, with a holistic brand design and activation creative that has disrupted the meat snacks category with its personality-packed brand idea. Their artisanal flavors attract health-conscious consumers, snack-seeking parents, sophisticated foodies and traditional jerky lovers who are looking to shake up their snacking routine! Satisfy your Krave-ings.
Modern Table Meals
Modern Table takes you from stove to table in 15 minutes with meal kits featuring pasta made from beans. These healthy and yummy flavor combinations are perfect for our modern life and good to know, they’re being picked up by tons of retailers. It’s time to eat meals for human beans.
Favorite product of the day: Frontier Snacks. A tasty 6 ingredient bite size healthy snack.
Runner up: Biena Foods. Possibly the most delicious roasted chickpea snack ever. Really robust flavors from savory to sweet−who knew cinnamon sugar and chickpeas would be sooo good. No joke, we could eat that stuff all day.
Least favorite: This once again was tough because we tasted a lot of not so yummy foods but we think the winner here goes to a buzzing lip balm. This all natural product uses special ingredients like high amounts of cinnamon to create a vibrating feeling on your lips. Great branding for their booth but not sure our lips are ready for that kinda action.