Dolby Strategy & Branding | Case Study | Hatch Design

January 28, 2015

Dolby Laboratories to Launch Dolby Cinema

Dolby is synonymous with sophisticated sound technologies for cinemas and home theaters. Now Dolby Cinema™ comes to theaters with a sound and sight experience that will transport audiences into the story like never before. Lucky for us, our work with Dolby gets us into the immersive action.

Dolby Cinema will feature the Dolby Vision™ projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology that has been praised by filmmakers for its amazing contrast, high brightness, and color range that more closely matches what the human eye can see. With Dolby Vision, the blacks are truly black, colors are vibrant, and the contrast ratio far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make viewers feel like they are in the movie’s world. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.

Want more? Read the Dolby case study.