Who We Are

We craft brands that move people to affection.

What We Do

Hatch helps our clients grow by appealing to people on an emotional,
unguarded and lasting level.

BRAND STRATEGY

Define what a brand needs to be, say and stand for.

ADVERTISING

Create emotionally evocative advertising that builds brands.

COMMUNICATIONS

Create experiences, activations, collateral, sales materials, press kits and corporate communications.

BRAND DEVELOPMENT

Bring the strategy to life through naming, visual identity, logo and messaging development.

DIGITAL

Design for the web and applications and oversee its production.

PACKAGING

Create unique, engaging retail packaging systems.

INNOVATION

We uncover meaningful white space opportunities for new brands and portfolio extensions.

ENVIRONMENTS

Develop expressions of the brand in the places that physically engage consumers.

Team

Our team represents some of the best talent in the industry.

They’re also professors, illustrators, photographers, parents, musicians, yogis, triathletes and volunteers.

Executive Director

Kat Karpati

Kat leads Hatch in finding compelling ways to build and bring brands to consumers founded in the rich insights she’s honed over the past 13 years. She is a yoga-teaching, long-distance running, strategic and creative thinker—if you’re lucky she may also lead you in a fast-paced vinyasa flow.

Creative Director

Nicole Flores

Nicole is expert at integrating design elements of days past with dynamic, modern styles of the present. With more than 11 years experience, she’s a keen problem solver with a firm grasp on raising a brand’s relevance. Nicole does not drink coffee. Ever.

Marketing Director

Marco Vaschetto

Marco is a strategic and creative leader who spearheads the agency’s growth. Marco has worked in branding for over 11 years, across Europe and the US. On a nice day, you might catch him running a marathon across the bay bridge or skiing on the slopes of Lake Tahoe.

VP Account Director

Brenda Bender

Brenda has an extensive background in strategy, branding and the creative process. In her spare time, she can be found Pinteresting her next favorite meal, usually incorporating her favorite kitchen tool, the blow torch.

Design Director

R. Eugene Heard

Eugene’s design work is informed by his passion for shaping a better future. As a citizen of both Japan and America, his perspective about culture and language provides a unique duality. Eugene’s passion project is creating a children’s book, which he is currently workshopping with his three daughters.

Design Director

Maxwell Churchill

Maxwell’s design sensibilities are influenced by the clash of natural motifs with the grit of city life. His passion lies in expressive typography and environmental design, creating a range of interactive experiences. An overall enthusiastic and positive person, he also loves skateboarding, museum hopping, and going to hardcore shows.

Maxwell Churchill, Design Director

Senior Designer

Sean Morse

An avid snowboarder, Sean’s interest in design was sparked by snowboarding culture and design. He’s passionate about the intersection of strategy and design and has significant experience with design in the entertainment sector. His hobbies include running, which is one of his favorite ways to see and experience new cities, and attending music festivals.

Sean Morse

Senior Designer

Bryan Cleghorn

Bryan is drawn to all types of design; industrial, architecture, photography and typography. All influence his design approach. Bryan cannot be defined or pinned down by any one style, which adds to the excitement of what his next project will blossom into. He can be found exploring the Bay Area, at a music show, or visiting an art gallery.

Senior Designer

Jerimy Lumia

Jerimy is a Southern California native with a strong passion for typography and logo design. He has extensive design experience in the apparel industry. He is an avid outdoor enthusiast, loves camping, backpacking, hiking as well as traveling. He loves seeing live music and comedy, and all things pertaining to Asian cuisine (except for Uni).

Senior Designer

Tracy Lee

Tracy is an artist with a background in advertising, branding and illustration who is passionate about expressing herself through various mediums of art, inspiring people’s imaginations and stirring emotional connections. Born and raised in Seoul, Korea, she strives to create soulful and empowering work that transcends the borders of language and culture. In her spare time she can be found singing sappy, emotive melodies with her guitar.

Designer

Sasha Dusky

For Sasha, design is a way to share happiness and inject joy into someone’s day. She is a big fan of design history and likes to explore mixing old design elements into modern design, blending the past with the present. When out and about, Sasha might be studying plants, smiling at dogs, and riding her bike.

Designer

Kristen McGriff

Kristen is an illustration and type whiz, who appreciates fun and whimsical design. She has been passionate about design since she was young; wanting to be a fashion designer when she was growing up. Kristen keeps herself busy by taking care of her four birds and traveling all across the country.

Designer

Maria Elena Wong

Maria is our intern-turned-designer / illustrator. Originally from Lima, Peru she moved to the bay to pursue Graphic Design at the Academy of Art University. Although it is safe to say that she never really stops thinking about the next cool idea, Maria also finds enjoyment in learning new things, playing music, and drawing inspiration from adventures she takes. WARNING: DO NOT FEED AFTER MIDNIGHT.

Production Director

Richard Eriksson

Richard puts the final touches on every project and plays an incredibly pivotal role throughout the creative process. With more than 20 years in the business, his sense for detail and execution is unmatched. Richard is also rumored to be related to the late great Lief Eriksson.

Account Director

Megan McCarthy

Megan’s background is in marketing, branding and public relations. She has a strong attention to detail and excels at account management and strategic thinking. When not at the office, Megan can often be found traveling to a new country or hanging out with her dog Doris.

Account Supervisor

Mike Osgood

Mike is passionate about helping brands with a heart and soul succeed. After a start in advertising, working on campaigns for MINI 4 years ago, he found his passion in marketing and branding. A pop-culture enthusiast, Mike loves all things superhero and all iconic entertainment-related things.

Account Supervisor

Laila Moiré-Selvage

Laila is our enthusiastic Account Supervisor who can be summed up as a go-getter. Being raised on the beautiful Big Island of Hawaii played a large role in Laila’s appreciation for nature. She loves hikes, has a passion for photography and enjoys her involvement at environmental non-profit, Action for Nature.

Assistant Account Manager

Cate Ryant

Cate has a background in both design and marketing. Born in a small town in Connecticut with family in Hawaii and California, she has an East coast personality with West coast appreciation and hopes to travel the world and live abroad one day. She fostered her entrepreneurial skills at Cal Poly and plans on pursuing law school to study entertainment law. She’s passionate about interior design, baking and cooking, and is an avid animal lover.

Marketing Associate

Nicole Love

Nicole is truly a citizen of the world: Born in Belgium and raised Scottish in the Bay Area and Singapore. Her love of books and travel has honed her creative problem solving skills and as she pursued English and Advertising degrees at Boston U., her interest in design was sparked rowing on the Charles and the antithesis of fluidity and structure combining in the stroke.

Project Manager

Danielle Blech

Danielle’s passion for design stems from her love of the city. After growing up on a ranch, she decided to move to San Francisco to pursue her degree in communication studies at USF. We fondly call her “eagle eyes” for her mastery of finding the tiniest of typos. She still appreciates her country roots by getting outdoors as much as possible and is deeply enthusiastic about the environment.

Select Clients

With roots in design and innovation, clients come to us to create new brands, reinvent brands and extend established brands into new areas.

  • BEAUTY

  • Benefit Cosmetics
  • Credo Beauty
  • Goddess Garden Organics
  • LVMH: NUDE Skincare
  • Sanitas Skincare
  • Sephora
  • HEALTHY LIFESTYLE

  • Dang Foods
  • Diamond Nuts
  • Goddess Garden Organics
  • Juiceology
  • Krave Jerky
  • Modern Table Meals
  • New Performance Nutrition
  • Simple Mills
  • Thrive Algae
  • Züpa Noma
  • FASHION & RETAIL

  • Apple
  • Benefit Cosmetics
  • JanSport
  • JCPenney
  • Kohl’s
  • Men’s Wearhouse: Jos A. Bank
  • Pottery Barn
  • Reebok
  • Ronbow
  • Sephora
  • SFMOMA
  • Target
  • Wingtip
  • Williams-Sonoma
  • World Kitchen: CorningWare, Pyrex
  • FOOD & BEVERAGE

  • Charles Chocolates
  • Coca-Cola: Odwalla, Powerade, Seagrams
  • Columbus Foods
  • Diageo
  • Foster’s Wine Estates
  • Glacéau: Fruitwater, Smartwater, Vitaminwater
  • JAQK Cellars
  • Juiceology
  • Krave Jerky
  • Late July Organics
  • MET-Rx
  • Michael Angelo’s
  • Modern Table Meals
  • Muscle Milk
  • New Belgium Brewery
  • Prommus
  • Pepsi-Cola
  • Sabotage
  • Simple Mills
  • Smashmallow
  • Sterling Vineyards
  • Sonoma Brands
  • Sovos Brands
  • Teeter-Totter
  • Treasury Wine Estates
  • Williams-Sonoma
  • Züpa Noma
  • TRAVEL

  • DoubleTree
  • Harrah’s Entertainment
  • Hilton Hotels
  • TECHNOLOGY & SERVICES

  • AIGA
  • Dolby
  • Google
  • HealtheCareers
  • Fabric Genomics
  • Mashery
  • Robert Half: Accountemps,  OfficeTeam, TCG  (The Creative Group)
  • Robin Hood Foundation
  • SFUSD
  • Snapseed