Who We Are
We craft brands that move people to affection.
What We Do
Hatch helps our clients grow by appealing to people on an emotional,
unguarded and lasting level.
BRAND STRATEGY
Define what a brand needs to be, say and stand for.
ADVERTISING
Create emotionally evocative advertising that builds brands.
COMMUNICATIONS
Create experiences, activations, collateral, sales materials, press kits and corporate communications.
BRAND DEVELOPMENT
Bring the strategy to life through naming, visual identity, logo and messaging development.
DIGITAL
Design for the web and applications and oversee its production.
PACKAGING
Create unique, engaging retail packaging systems.
INNOVATION
We uncover meaningful white space opportunities for new brands and portfolio extensions.
ENVIRONMENTS
Develop expressions of the brand in the places that physically engage consumers.
Team
Our team represents some of the best talent in the industry.
They’re also professors, illustrators, photographers, parents, musicians, yogis, triathletes and volunteers.
Executive Director
Kat Karpati
Kat leads Hatch in finding compelling ways to build and bring brands to consumers founded in the rich insights she’s honed over the past 13 years. She is a yoga-teaching, long-distance running, strategic and creative thinker—if you’re lucky she may also lead you in a fast-paced vinyasa flow.
Creative Director
Nicole Flores
Nicole is expert at integrating design elements of days past with dynamic, modern styles of the present. With more than 11 years experience, she’s a keen problem solver with a firm grasp on raising a brand’s relevance. Nicole does not drink coffee. Ever.
VP Account Director
Brenda Bender
Brenda has an extensive background in strategy, branding and the creative process. In her spare time, she can be found Pinteresting her next favorite meal, usually incorporating her favorite kitchen tool, the blow torch.
Director of Marketing & Business Development
Maureen Bitter
Maureen’s passion for launching and repositioning brands has been fueled by working on dozens of iconic brands over the years. She’s a big believer in uncovering fresh insights, advocating for big ideas, disrupting categories, injecting humanity into billion-dollar brands, and pursuing the never-been-done-before. Maureen has been baking since the age of 5, is a former marathon runner/now trail hiker, and is a companion to two champion Vizslas.
Associate Creative Director
Patrick Smith
Patrick is an award winning ACD that draws from an extensive consumer packaging and branding background throughout North America and Australia. Creating unique consumer connections within a wide range of industries. Driven to create solutions through strategy-based design, every challenge is an opportunity. Pat calls Vancouver home and is a brand new father to his first son, Lincoln.
Design Director
Maxwell Churchill
Maxwell’s design sensibilities are influenced by the clash of natural motifs with the grit of city life. His passion lies in expressive typography and environmental design, creating a range of interactive experiences. An overall enthusiastic and positive person, he also loves skateboarding, museum hopping, and going to hardcore shows.
Design Director
Sean Morse
An avid snowboarder, Sean’s interest in design was sparked by snowboarding culture and design. He’s passionate about the intersection of strategy and design and has significant experience with design in the entertainment sector. His hobbies include running, which is one of his favorite ways to see and experience new cities, and attending music festivals.
Design Director
Bryan Cleghorn
Bryan is drawn to all types of design; industrial, architecture, photography and typography. All influence his design approach. Bryan cannot be defined or pinned down by any one style, which adds to the excitement of what his next project will blossom into. He can be found exploring the Bay Area, at a music show, or visiting an art gallery.
Senior Designer
Jerimy Lumia
Jerimy is a Southern California native with a strong passion for typography and logo design. He has extensive design experience in the apparel industry. He is an avid outdoor enthusiast, loves camping, backpacking, hiking as well as traveling. He loves seeing live music and comedy, and all things pertaining to Asian cuisine (except for Uni).
Senior Designer
Dang Vo
Dang is a multidisciplinary designer from Montreal. He has a diverse skill set in motion graphics, illustration, typography and photography art direction that allows him to provide a holistic approach at Hatch. Influenced by fashion, his designs have an edgy and wild aesthetic. Watercoloring and cooking for friends are some of his favorite activities.
Senior Designer
Tracy Lee
Tracy is an artist with a background in advertising, branding and illustration who is passionate about expressing herself through various mediums of art, inspiring people’s imaginations and stirring emotional connections. Born and raised in Seoul, Korea, she strives to create soulful and empowering work that transcends the borders of language and culture. In her spare time she can be found singing sappy, emotive melodies with her guitar.
Designer
Kristen McGriff
Kristen is an illustration and type whiz, who appreciates fun and whimsical design. She has been passionate about design since she was young; wanting to be a fashion designer when she was growing up. Kristen keeps herself busy by taking care of her four birds and traveling all across the country.
Designer
Yijing Yan
Born and raised in China, Yijing brings a unique perspective to her bold, colorful, and illustrative designs. She has a Master’s degree in graphic design from the Academy of Art University and enjoys finding inspiration both in her surroundings and in vintage prints. Send her a postcard to add to her collection!
Production Director
Richard Eriksson
Richard puts the final touches on every project and plays an incredibly pivotal role throughout the creative process. With more than 20 years in the business, his sense for detail and execution is unmatched. Richard is also rumored to be related to the late great Lief Eriksson.
Creative Services Supervisor
Laila Moiré-Selvage
Laila is our enthusiastic Account Supervisor who can be summed up as a go-getter. Being raised on the beautiful Big Island of Hawaii played a large role in Laila’s appreciation for nature. She loves hikes, has a passion for photography and enjoys her involvement at environmental non-profit, Action for Nature.
Account Director
Andrea Mueller
Andrea draws on her diverse background in marketing, branding, and communications to help create brands cut through the noise. She enjoys collaborating with health, fitness, better for you and better for the world brands. Andrea is a world traveler and avid runner and yogi. You can often find her reading a book and drinking wine outside, ideally abroad.
Account Director
Ashley Ecker
Ashley has a background in advertising. Born in the bay, she spent her formative years in Colorado and graduated with an advertising degree from University of Colorado, Boulder. On the weekends you can find Ashley entertaining her one year old son. Oh, and she prefers a gin martini over vodka!
Account Supervisor
Tyler Barbiaux
Tyler hails from the Midwest and brings that small-town charm with him to the big city. Having worked in many different sectors in the advertising industry, he is especially excited to be working on the branding side now. Fun facts: he won “best smile” in high school and knows all the lyrics to every Taylor Swift song. You can just refer to him as Tyler Swift.
Account Manager
Akiko Bates
Akiko was once told in high school that she would never find a way to work in design. Every day at Hatch, she finds herself living the dream. Akiko’s passion for storytelling and art, combined with her love for organization and details makes her a passionate account team member. In her free time, find her drawing on her iPad, or doing comedic powerpoint presentations with her friends.
Assistant Account Manager
An Pham
An comes from a background in sales and project management and has a degree in Psychology and Sociology from UC Davis. Born in Vietnam, An grew up in the Bay Area where she loves exploring the plentiful and diverse food options. In her spare time, you can find her at local restaurants taking photos for Yelp reviews. An is especially a Taco Tuesday aficionado, and never misses an opportunity to eat tacos!
Marketing & Business Development Associate
Paul Brown
Paul’s life and career began in California’s Wine Country, where he gained invaluable experience marketing wineries of all sizes. His passion for brand strategy and design led him to work at several Bay Area agencies, growing his cross-category knowledge with every stop. Paul is an avid golfer, Catalan native speaker, and a graduate of UC San Diego.
Select Clients
With roots in design and innovation, clients come to us to create new brands, reinvent brands and extend established brands into new areas.
-
BEAUTY
- Benefit Cosmetics
- Credo Beauty
- Goddess Garden Organics
- LVMH: NUDE Skincare
- Sanitas Skincare
- Sephora
-
HEALTHY LIFESTYLE
- Dang Foods
- Diamond Nuts
- Goddess Garden Organics
- Juiceology
- Krave Jerky
- Modern Table Meals
- New Performance Nutrition
- Simple Mills
- Thrive Algae
- Züpa Noma
-
FASHION & RETAIL
- Apple
- Benefit Cosmetics
- JanSport
- JCPenney
- Kohl’s
- Men’s Wearhouse: Jos A. Bank
- Pottery Barn
- Reebok
- Ronbow
- Sephora
- SFMOMA
- Target
- Wingtip
- Williams-Sonoma
- World Kitchen: CorningWare, Pyrex
-
FOOD & BEVERAGE
- Charles Chocolates
- Coca-Cola: Odwalla, Powerade, Seagrams
- Columbus Foods
- Diageo
- Foster’s Wine Estates
- Glacéau: Fruitwater, Smartwater, Vitaminwater
- JAQK Cellars
- Juiceology
- Krave Jerky
- Late July Organics
- MET-Rx
- Michael Angelo’s
- Modern Table Meals
- Muscle Milk
- New Belgium Brewery
- Prommus
- Pepsi-Cola
- Sabotage
- Simple Mills
- Smashmallow
- Sterling Vineyards
- Sonoma Brands
- Sovos Brands
- Teeter-Totter
- Treasury Wine Estates
- Williams-Sonoma
- Züpa Noma
-
TRAVEL
- DoubleTree
- Harrah’s Entertainment
- Hilton Hotels
-
TECHNOLOGY & SERVICES
- AIGA
- Dolby
- HealtheCareers
- Fabric Genomics
- Mashery
- Robert Half: Accountemps, OfficeTeam, TCG (The Creative Group)
- Robin Hood Foundation
- SFUSD
- Snapseed
